GoMacro Nutrition Facts: 11–12g Protein, 260–290 Calories — Every MacroBar Flavor (2026)

GoMacro MacroBar Nutrition Facts: Every Flavor Compared

GoMacro currently lists four core MacroBar flavors with a published nutrition panel. All figures are per bar, read from GoMacro’s own label on September 12, 2026. GoMacro prints its panel as text and lists only “1 bar” as the serving, so the bar weights below come from the net weight printed on each wrapper.

The Peanut Butter Chocolate Chip flavor is the only one with a published carbohydrate figure in our reading: 39g of total carbohydrate against 2g of fiber and 8g of total sugar. Across all four flavors, protein sits in a tight 11g–12g band while calories drift from 260 to 290 depending on the fat and sugar content of the mix-ins — Oatmeal Chocolate Chip is both the lowest-calorie and highest-protein flavor of the four.

What’s Actually in a GoMacro Bar

GoMacro’s protein comes from a blend of sprouted brown rice protein and pea protein, not whey or soy. The Peanut Butter Chocolate Chip ingredient list, in order, is: brown rice syrup, peanut butter, a protein blend of sprouted brown rice and pea protein, puffed brown rice, chocolate chips made with coconut sugar, and peanuts. Brown rice syrup sits first on the list, which is the main source of the bar’s 7g of added sugar; the Mint Chocolate Chip flavor adds coconut sugar and maple sugar as further sweeteners. None of the four flavors we read contains a sugar alcohol, sucralose, or stevia.

Every MacroBar is USDA Organic, vegan (no dairy, egg, or other animal ingredient), and labeled gluten-free. GoMacro’s product pages also list each of the four bars as low FODMAP, a designation aimed at people with sensitive digestion. That claim tracks with the ingredient list: unlike ALOHA and TruBar, which both add isolated tapioca fiber to push their fiber counts to 6g–14g a bar, GoMacro adds no isolated fiber source, so its bars land at just 2g to 3g of fiber from whole ingredients like brown rice and nuts. That is also the direct cause of GoMacro’s higher sugar and calorie counts — the fiber-and-sugar-alcohol shortcut other bars use to look leaner is exactly what GoMacro skips.

The Honest Trade-Off: Least Protein-Dense of the Bars It’s Compared To

Measured as protein per 100 calories — the fairest way to compare bars of different sizes — GoMacro’s MacroBars run 3.8g to 4.6g, the lowest of the three plant-based brands most often compared against it. ALOHA’s standard bars land between 5.4g and 6.4g, and TruBar’s land at 6.3g (7.8g for the higher-protein TruBar PRO line). In practical terms, a MacroBar gives roughly a third less protein for every calorie eaten than either rival. GoMacro is also the most expensive of the three per gram of protein: a 12-bar box runs $38.49 on gomacro.com ($3.21 a bar), which works out to about $2.92 per 10g of protein, versus $2.08 for ALOHA, $2.22 for standard TruBar, and $1.62 for TruBar PRO, all priced the same day. If total protein per calorie or per dollar is the priority, GoMacro is not the strongest choice on this shelf. See the full flavor-by-flavor breakdown in our ALOHA vs GoMacro vs TruBar comparison.

Is GoMacro Good for Weight Loss or Keto?

Not especially for either. At 260 to 290 calories for 11g to 12g of protein, a MacroBar is closer to a small meal than a snack, and it is the least calorie-efficient of the three plant-based bars it is most often compared with. It is also not built for keto: with only 2g to 3g of fiber and no sugar alcohols to subtract, net carbs run close to the full carbohydrate count on the label — the Peanut Butter Chocolate Chip flavor has 39g of total carbohydrate against just 2g of fiber — well above the single-digit net carbs of bars built around erythritol and added fiber. For lower-calorie or lower-carb alternatives, see our best organic protein bars and highest-fiber protein bars guides.

Who Should Buy GoMacro

• Good fit: anyone who wants a USDA Organic, vegan bar built from recognizable whole-food ingredients rather than added isolated fiber, and anyone whose stomach reacts badly to high-fiber or sugar-alcohol bars — GoMacro’s low-FODMAP labeling is aimed exactly at that.
• Consider an alternative if: you want the most protein per calorie or per dollar (ALOHA or TruBar PRO both beat it), you are counting net carbs on keto (GoMacro is the weakest of the three here), or you want a lighter, lower-calorie snack (every MacroBar is 260 calories or more). See our best vegan protein bars roundup for the wider shelf.

Frequently Asked Questions

How much protein is in a GoMacro bar?

11g of protein in the Peanut Butter Chocolate Chip, Mint Chocolate Chip, and Coconut + Almond Butter + Chocolate Chips MacroBars, and 12g in the Oatmeal Chocolate Chip flavor — the four flavors with a published nutrition panel we read on gomacro.com.

Is GoMacro vegan and gluten-free?

Yes. Every MacroBar is plant-based with no dairy, egg, or other animal ingredient, and all four flavors are labeled gluten-free. The protein comes from a blend of sprouted brown rice and pea protein.

Is GoMacro organic?

Yes, every MacroBar flavor we read is USDA Organic.

Is GoMacro a good keto or low-carb bar?

No. GoMacro bars carry only 2g to 3g of fiber and no sugar alcohols, so net carbs sit close to the full carbohydrate count — the Peanut Butter Chocolate Chip flavor has 39g of total carbohydrate against just 2g of fiber. Bars built around erythritol and added fiber, like Quest or ONE Bar, carry far fewer net carbs.

Why does GoMacro have less fiber than ALOHA or TruBar?

ALOHA and TruBar both add tapioca fiber, an isolated ingredient listed near the top of their labels, which brings them to 6g–14g of fiber a bar. GoMacro does not add an isolated fiber source, so its bars carry only 2g to 3g of fiber from whole ingredients like brown rice and nuts. That is also why GoMacro’s bars run higher in sugar and calories than ALOHA’s or TruBar’s.

How much do GoMacro bars cost?

A 12-bar box runs $38.49 on gomacro.com (about $3.21 a bar, or roughly $2.92 per 10g of protein), before shipping or subscription discounts, as of September 12, 2026. Amazon pricing moves daily and is sometimes lower; check the protein snacks directory for current listings.

Is GoMacro or ALOHA better?

On the label, ALOHA. Its Peanut Butter Chocolate Chip bar has 14g of protein, 240 calories, and 3g of added sugar, against GoMacro’s 11g of protein, 290 calories, and 7g of added sugar for the same flavor. GoMacro’s advantage is digestive: it carries far less added fiber and is labeled low FODMAP, where ALOHA relies on added tapioca fiber to reach 10g. See the full ALOHA vs GoMacro vs TruBar comparison for every flavor.

Bottom line: GoMacro MacroBars deliver 11g to 12g of protein for 260 to 290 calories, verified flavor by flavor from the brand’s own labels. They are USDA Organic, vegan, gluten-free, and low FODMAP, built without the isolated fiber or sugar alcohols that give rival bars a leaner-looking label — the honest cost is the lowest protein-per-calorie and the highest price per gram of protein of the plant-based bars it’s most often compared to. Choose GoMacro for the cleaner, gentler-on-digestion ingredient list; choose ALOHA or TruBar if protein density or calories matter more. Compare every flavor side by side in our full three-way comparison, or browse more options in the protein snacks directory.