Pure Protein Chocolate Deluxe Protein Bar vs Robert Irvine's FITCRUNCH
Pure Protein Chocolate Deluxe Protein Bar edges ahead on a protein + calorie + rating blend. Pure Protein Chocolate Deluxe Protein Bar scores higher in that blend because it offers more protein per serving (21g vs 16g), more protein per 100 calories (10.5g vs 8.4g).
Full side-by-side of protein, calories, macros, and protein density for Pure Protein Chocolate Deluxe Protein Bar and Robert Irvine's FITCRUNCH below.
Pure Protein
Wins on: Protein, Fiber, Fat, Protein per 100 cal

Protein
21g
Calories
200
Protein per 100 cal
10.5g
Pros
- More protein per serving: 21g vs 16g.
- Better protein density: 10.5g protein per 100 calories.
Cons
- Higher calorie count: 200 vs 190.
- Weaker review score: 0.0 vs 4.6.
Robert Irvine's
Wins on: Calories, Sodium, Carbs
Protein
16g
Calories
190
Protein per 100 cal
8.4g
Pros
- Lower calorie load: 190 calories vs 200.
- Stronger shopper rating: 4.6 vs 0.0.
Cons
- Less protein per serving: 16g vs 21g.
- Lower protein density than Pure Protein Chocolate Deluxe Protein Bar (8.4g vs 10.5g protein per 100 calories).
| Metric | Pure Protein Chocolate Deluxe Protein Bar | Robert Irvine's FITCRUNCH |
|---|---|---|
| Protein | 21gBest | 16g |
| Calories | 200 | 190Best |
| Sugar | 3g | 3g |
| Fiber | 2gBest | 0g |
| Sodium | 180mg | 0.12mgBest |
| Carbs | 24g | 14gBest |
| Fat | 7gBest | 10g |
| Protein per 100 cal | 10.5gBest | 8.4g |
“Healthier” depends on your goal — here’s the real winner on every number we track, so two people with different priorities can both get the right answer.
- Protein: Pure Protein Chocolate Deluxe Protein Bar wins, 21g vs 16g.
- Calories: Robert Irvine's FITCRUNCH wins, 190 vs 200.
- Sugar: it's a real tie — both at 3g.
- Fiber: Pure Protein Chocolate Deluxe Protein Bar wins, 2g vs 0g.
- Sodium: Robert Irvine's FITCRUNCH wins, 0.12mg vs 180mg.
- Carbs: Robert Irvine's FITCRUNCH wins, 14g vs 24g.
- Fat: Pure Protein Chocolate Deluxe Protein Bar wins, 7g vs 10g.
- Protein per 100 cal: Pure Protein Chocolate Deluxe Protein Bar wins, 10.5g vs 8.4g.
Pure Protein Chocolate Deluxe Protein Bar edges ahead on a protein + calorie + rating blend.
Pure Protein Chocolate Deluxe Protein Bar scores higher in that blend because it offers more protein per serving (21g vs 16g), more protein per 100 calories (10.5g vs 8.4g). This blend won’t match your priorities if sugar, carbs, or diet fit matter more to you than protein, calories, and rating.
Frequently Asked Questions
Pure Protein Chocolate Deluxe Protein Bar has more protein per serving: 21g versus 16g.
Robert Irvine's FITCRUNCH is the lighter option at 190 calories, compared with 200 calories for the alternative.
Pure Protein Chocolate Deluxe Protein Bar is the more protein-dense pick at about 10.5g of protein per 100 calories.
"Healthier" depends on your goal: Pure Protein Chocolate Deluxe Protein Bar has more protein (21g vs 16g); Robert Irvine's FITCRUNCH is lower in calories (190 vs 200). Neither is objectively the "healthiest" for everyone — see the pick-by-priority breakdown above, or try our free AI Snack Finder to get matched to your specific goal.
Pure Protein Chocolate Deluxe Protein Bar edges ahead on a protein + calorie + rating blend. Pure Protein Chocolate Deluxe Protein Bar scores higher in that blend because it offers more protein per serving (21g vs 16g), more protein per 100 calories (10.5g vs 8.4g). Because they are in the same category, this is a direct apples-to-apples comparison.
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