CLIF Builder's Protein Bar - Chocolate vs Robert Irvine's FITCRUNCH
CLIF Builder's Protein Bar - Chocolate edges ahead on a protein + calorie + rating blend. CLIF Builder's Protein Bar - Chocolate scores higher in that blend because it offers more protein per serving (20g vs 16g).
Full side-by-side of protein, calories, macros, and protein density for CLIF Builder's Protein Bar - Chocolate and Robert Irvine's FITCRUNCH below.
CLIF
Wins on: Protein, Fiber

Protein
20g
Calories
280
Protein per 100 cal
7.1g
Pros
- More protein per serving: 20g vs 16g.
Cons
- Higher calorie count: 280 vs 190.
- Lower protein density than Robert Irvine's FITCRUNCH (7.1g vs 8.4g protein per 100 calories).
Robert Irvine's
Wins on: Calories, Sugar, Sodium, Carbs, Protein per 100 cal
Protein
16g
Calories
190
Protein per 100 cal
8.4g
Pros
- Lower calorie load: 190 calories vs 280.
- Better protein density: 8.4g protein per 100 calories.
Cons
- Less protein per serving: 16g vs 20g.
| Metric | CLIF Builder's Protein Bar - Chocolate | Robert Irvine's FITCRUNCH |
|---|---|---|
| Protein | 20gBest | 16g |
| Calories | 280 | 190Best |
| Sugar | 20g | 3gBest |
| Fiber | 4gBest | 0g |
| Sodium | — | 0.12mgBest |
| Carbs | 30g | 14gBest |
| Fat | 10g | 10g |
| Protein per 100 cal | 7.1g | 8.4gBest |
“Healthier” depends on your goal — here’s the real winner on every number we track, so two people with different priorities can both get the right answer.
- Protein: CLIF Builder's Protein Bar - Chocolate wins, 20g vs 16g.
- Calories: Robert Irvine's FITCRUNCH wins, 190 vs 280.
- Sugar: Robert Irvine's FITCRUNCH wins, 3g vs 20g.
- Fiber: CLIF Builder's Protein Bar - Chocolate wins, 4g vs 0g.
- Sodium: Robert Irvine's FITCRUNCH wins, 0.12mg vs —.
- Carbs: Robert Irvine's FITCRUNCH wins, 14g vs 30g.
- Fat: it's a real tie — both at 10g.
- Protein per 100 cal: Robert Irvine's FITCRUNCH wins, 8.4g vs 7.1g.
CLIF Builder's Protein Bar - Chocolate edges ahead on a protein + calorie + rating blend.
CLIF Builder's Protein Bar - Chocolate scores higher in that blend because it offers more protein per serving (20g vs 16g). This blend won’t match your priorities if sugar, carbs, or diet fit matter more to you than protein, calories, and rating.
Frequently Asked Questions
CLIF Builder's Protein Bar - Chocolate has more protein per serving: 20g versus 16g.
Robert Irvine's FITCRUNCH is the lighter option at 190 calories, compared with 280 calories for the alternative.
Robert Irvine's FITCRUNCH is the more protein-dense pick at about 8.4g of protein per 100 calories.
"Healthier" depends on your goal: CLIF Builder's Protein Bar - Chocolate has more protein (20g vs 16g); Robert Irvine's FITCRUNCH has less sugar (3g vs 20g); Robert Irvine's FITCRUNCH is lower in calories (190 vs 280). Neither is objectively the "healthiest" for everyone — see the pick-by-priority breakdown above, or try our free AI Snack Finder to get matched to your specific goal.
CLIF Builder's Protein Bar - Chocolate edges ahead on a protein + calorie + rating blend. CLIF Builder's Protein Bar - Chocolate scores higher in that blend because it offers more protein per serving (20g vs 16g). Because they are in the same category, this is a direct apples-to-apples comparison.
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