CLIF Builder's Protein Bar - Chocolate vs Magic Spoon Protein Cereal - Frosted
CLIF Builder's Protein Bar - Chocolate edges ahead on a protein + calorie + rating blend. CLIF Builder's Protein Bar - Chocolate scores higher in that blend because it offers more protein per serving (20g vs 13g), the stronger user rating (4.5 vs 4.2).
Full side-by-side of protein, calories, macros, and protein density for CLIF Builder's Protein Bar - Chocolate and Magic Spoon Protein Cereal - Frosted below.
CLIF
Wins on: Protein

Protein
20g
Calories
280
Protein per 100 cal
7.1g
Pros
- More protein per serving: 20g vs 13g.
- Stronger shopper rating: 4.5 vs 4.2.
Cons
- Higher calorie count: 280 vs 140.
- Lower protein density than Magic Spoon Protein Cereal - Frosted (7.1g vs 9.3g protein per 100 calories).
Magic Spoon
Wins on: Calories, Sugar, Fiber, Carbs, Fat, Protein per 100 cal

Protein
13g
Calories
140
Protein per 100 cal
9.3g
Pros
- Lower calorie load: 140 calories vs 280.
- Better protein density: 9.3g protein per 100 calories.
Cons
- Less protein per serving: 13g vs 20g.
- Weaker review score: 4.2 vs 4.5.
| Metric | CLIF Builder's Protein Bar - Chocolate | Magic Spoon Protein Cereal - Frosted |
|---|---|---|
| Protein | 20gBest | 13g |
| Calories | 280 | 140Best |
| Sugar | 20g | 0gBest |
| Fiber | 4g | 10gBest |
| Sodium | — | — |
| Carbs | 30g | 14gBest |
| Fat | 10g | 6gBest |
| Protein per 100 cal | 7.1g | 9.3gBest |
“Healthier” depends on your goal — here’s the real winner on every number we track, so two people with different priorities can both get the right answer.
- Protein: CLIF Builder's Protein Bar - Chocolate wins, 20g vs 13g.
- Calories: Magic Spoon Protein Cereal - Frosted wins, 140 vs 280.
- Sugar: Magic Spoon Protein Cereal - Frosted wins, 0g vs 20g.
- Fiber: Magic Spoon Protein Cereal - Frosted wins, 10g vs 4g.
- Carbs: Magic Spoon Protein Cereal - Frosted wins, 14g vs 30g.
- Fat: Magic Spoon Protein Cereal - Frosted wins, 6g vs 10g.
- Protein per 100 cal: Magic Spoon Protein Cereal - Frosted wins, 9.3g vs 7.1g.
CLIF Builder's Protein Bar - Chocolate edges ahead on a protein + calorie + rating blend.
CLIF Builder's Protein Bar - Chocolate scores higher in that blend because it offers more protein per serving (20g vs 13g), the stronger user rating (4.5 vs 4.2). This blend won’t match your priorities if sugar, carbs, or diet fit matter more to you than protein, calories, and rating.
Frequently Asked Questions
CLIF Builder's Protein Bar - Chocolate has more protein per serving: 20g versus 13g.
Magic Spoon Protein Cereal - Frosted is the lighter option at 140 calories, compared with 280 calories for the alternative.
Magic Spoon Protein Cereal - Frosted is the more protein-dense pick at about 9.3g of protein per 100 calories.
"Healthier" depends on your goal: CLIF Builder's Protein Bar - Chocolate has more protein (20g vs 13g); Magic Spoon Protein Cereal - Frosted has less sugar (0g vs 20g); Magic Spoon Protein Cereal - Frosted is lower in calories (140 vs 280). Neither is objectively the "healthiest" for everyone — see the pick-by-priority breakdown above, or try our free AI Snack Finder to get matched to your specific goal.
CLIF Builder's Protein Bar - Chocolate edges ahead on a protein + calorie + rating blend. CLIF Builder's Protein Bar - Chocolate scores higher in that blend because it offers more protein per serving (20g vs 13g), the stronger user rating (4.5 vs 4.2). They sit in different categories, so format and texture may matter as much as the raw macros.
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