Atkins Bars & Snacks vs Robert Irvine's FitCrunch Protein Bar
Robert Irvine's FitCrunch Protein Bar edges ahead on a protein + calorie + rating blend. Robert Irvine's FitCrunch Protein Bar scores higher in that blend because it offers more protein per serving (16g vs 12g), more protein per 100 calories (6.7g vs 6.0g).
Full side-by-side of protein, calories, macros, and protein density for Atkins Bars & Snacks and Robert Irvine's FitCrunch Protein Bar below.
Atkins
Wins on: Calories, Sugar, Fiber, Fat

Protein
12g
Calories
200
Protein per 100 cal
6.0g
Pros
- Lower calorie load: 200 calories vs 240.
- Stronger shopper rating: 4.7 vs 4.5.
Cons
- Less protein per serving: 12g vs 16g.
- Lower protein density than Robert Irvine's FitCrunch Protein Bar (6.0g vs 6.7g protein per 100 calories).
Robert Irvine's
Wins on: Protein, Sodium, Carbs, Protein per 100 cal

Protein
16g
Calories
240
Protein per 100 cal
6.7g
Pros
- More protein per serving: 16g vs 12g.
- Better protein density: 6.7g protein per 100 calories.
Cons
- Higher calorie count: 240 vs 200.
- Weaker review score: 4.5 vs 4.7.
| Metric | Atkins Bars & Snacks | Robert Irvine's FitCrunch Protein Bar |
|---|---|---|
| Protein | 12g | 16gBest |
| Calories | 200Best | 240 |
| Sugar | 2gBest | 3g |
| Fiber | 5gBest | 2g |
| Sodium | 150mg | 0.1mgBest |
| Carbs | 15g | 10gBest |
| Fat | 10gBest | 15g |
| Protein per 100 cal | 6.0g | 6.7gBest |
“Healthier” depends on your goal — here’s the real winner on every number we track, so two people with different priorities can both get the right answer.
- Protein: Robert Irvine's FitCrunch Protein Bar wins, 16g vs 12g.
- Calories: Atkins Bars & Snacks wins, 200 vs 240.
- Sugar: Atkins Bars & Snacks wins, 2g vs 3g.
- Fiber: Atkins Bars & Snacks wins, 5g vs 2g.
- Sodium: Robert Irvine's FitCrunch Protein Bar wins, 0.1mg vs 150mg.
- Carbs: Robert Irvine's FitCrunch Protein Bar wins, 10g vs 15g.
- Fat: Atkins Bars & Snacks wins, 10g vs 15g.
- Protein per 100 cal: Robert Irvine's FitCrunch Protein Bar wins, 6.7g vs 6.0g.
Robert Irvine's FitCrunch Protein Bar edges ahead on a protein + calorie + rating blend.
Robert Irvine's FitCrunch Protein Bar scores higher in that blend because it offers more protein per serving (16g vs 12g), more protein per 100 calories (6.7g vs 6.0g). This blend won’t match your priorities if sugar, carbs, or diet fit matter more to you than protein, calories, and rating.
Frequently Asked Questions
Robert Irvine's FitCrunch Protein Bar has more protein per serving: 16g versus 12g.
Atkins Bars & Snacks is the lighter option at 200 calories, compared with 240 calories for the alternative.
Robert Irvine's FitCrunch Protein Bar is the more protein-dense pick at about 6.7g of protein per 100 calories.
"Healthier" depends on your goal: Robert Irvine's FitCrunch Protein Bar has more protein (16g vs 12g); Atkins Bars & Snacks has less sugar (2g vs 3g); Atkins Bars & Snacks is lower in calories (200 vs 240). Neither is objectively the "healthiest" for everyone — see the pick-by-priority breakdown above, or try our free AI Snack Finder to get matched to your specific goal.
Robert Irvine's FitCrunch Protein Bar edges ahead on a protein + calorie + rating blend. Robert Irvine's FitCrunch Protein Bar scores higher in that blend because it offers more protein per serving (16g vs 12g), more protein per 100 calories (6.7g vs 6.0g). Because they are in the same category, this is a direct apples-to-apples comparison.
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